Tenerife Tourism to be given a Marketing Boost
January 7, 2009 Leave a comment
A new Tenerife marketing campaign is being launched by the Tenerife Tourist board to promote the Island to potential new tourists. The promotion by the Travelguru team will include a film outlining the attractions for tourists including details of some of the more upmarket options.
Examples of lesser known activities such as golf, underwater sports, exploring marine life, visiting historic buildings and adventure excursions will be shown in a bid to draw additional tourists from niche markets. For example, the film will be promoted to potential holiday makers at the luxury end of the market and adventure travellers as well as regular visitors to the Island.
The campaign is expected to provide a marketing boost for Tenerife tourism by targeting consumers before they book their holiday.